Since 2009, Verallia has organized in several countries an annual design competition that brings together hundreds of participants from around the world. The aim is to allow design students to confront their creativity and know-how to a panel of professionals composed of manufacturers, journalists and designers.
A true platform for open innovation, this competition is a unique bridge between these young designers and brands in search of inspiration. It has led to remarkable commercial successes: three students have seen their works make it onto retail shelves.
Winners of the 2018 edition, Clara Chanteloup and Maxence de Cock imagined the “Arcadia” bottle – renamed “Flûte Gothic” during its development – as an organic mass growing upwards, made of asymmetrical and organic curves, like Gothic architecture. This project seduced one of the members of the jury, Jean-Claude Mas, who was looking for a bottle capable of expressing the uniqueness of his range of Ma/Mon wines.
Students at the Politecnico di Milano-Scuola di Design, Lucia Gualdi and Francesca Inzani singled themselves out in the 2018 edition. Together, they designed a slender bottle for Santero sparkling wines. Engraved with diamond shapes and screen-printed, it mirrors the brand’s logo and playing cards.
A final year design student at Pivaut School, Leslie Dabin won the competition in 2016 with the “Serac” bottle. Its facets and chiseled bottom echo the blocks of ice it is named after and evoke freshness. It was chosen by the distributor Maison Du Sud-Jeanjean to market its IGP Saint-Guilhem-le Désert and Pays d’OC wines.
Melitine Courvoisier, winner at the 2010 Verallia Design Awards, designed the “Soirée à Rosé” bottle, which is unique with its rose-shaped push-up. Marketed by Gerard Bertrand under the name Côte des Roses (AOP Languedoc), it is a great success in France and the United States.