Verallia deploys Gojob’s AI solution to transform its recruitment processes worldwide
Verallia, Europe’s leading and the world’s third-largest producer of glass packaging, has chosen Gojob, a French pioneer in AI-powered recruitment, to improve the efficiency of its hiring processes while strengthening its employer brand internationally. Following a successful initial phase in France, where AI-driven pre-screening automation freed up time for more high-quality interviews with shortlisted candidates, the solution is now being rolled out in Germany and Brazil. This deployment is supported by close collaboration with local teams and a gradual integration into existing HR environments to ensure optimal adoption tailored to each market.
A STRATEGIC FOCUS: SCALING EFFICIENT RECRUITMENT
Faced with a wide range of recruitment needs – from operational roles to expert profiles and young graduates – Verallia aims to optimize both the processing of incoming applications and the use of existing talent pools within its databases through the Gojob talent solution.
Fully integrated into the Group’s applicant tracking system, this technology automates the pre-screening phase through AI-powered matching and a conversational agent. Recruiters’ experience remains unchanged: they continue to use their usual recruitment tools, now enhanced with Gojob talent capabilities.
As a result, applications are processed faster, more consistently and more systematically, particularly for high-volume roles, while ensuring a modern, seamless and responsive candidate experience.
AI AS A LEVER FOR RIGOR AND PERFORMANCE IN RECRUITMENT PRACTICES
Beyond operational time savings, the deployment of Gojob talent has had a structuring impact on Verallia’s internal practices. By relying on job descriptions to engage with candidates, the solution has encouraged teams to strengthen the quality and accuracy of their processes upstream.
Recruiters and hiring managers have refined their job postings, clarified expectations, formalized role requirements and aligned evaluation criteria. This evolution has improved the relevance of matching between candidates and business needs, while enhancing coordination between stakeholders involved in recruitment.
At the same time, the candidate experience has significantly improved: selection criteria are clearly communicated from the outset, and decisions – particularly in cases of mismatch with essential requirements – are provided more quickly and transparently.
“Beyond the time saved, AI has pushed us to strengthen key steps: clearly defining, together with managers and recruiters, the exact need, the scope of the role and the essential criteria. AI has not replaced our judgment; it has enhanced it and made it more rigorous.” Katia de Saint Germain, Human Resources Director, Verallia Group
“The question is no longer whether artificial intelligence will transform recruitment; it already is. The real challenge lies in how companies use it. At Verallia, the deployment of Gojob’s solution goes far beyond automation: AI acts as a catalyst. It highlights areas for improvement, pushes organizations to clarify expectations and helps structure more demanding practices.” Benjamin Vallat, Deputy CEO, Gojob
TANGIBLE RESULTS AND INTERNATIONAL ROLLOUT
Since the launch of the pilot phase in France, the first results have confirmed the impact of the Gojob talent solution at Verallia: more than 3,000 conversations have already been conducted with candidates. AI automatically identifies profiles that do not meet job requirements – representing around 30% of applications – while leaving the final decision to recruiters.
Freed from time-consuming, low value-added tasks such as pre-screening, recruiters benefit from significant time savings and can focus on the most relevant candidates.
The employer brand has also been strengthened. Candidate response rates average 85%, with strong responsiveness from the first interactions and a satisfaction score of 4.6/5 following exchanges with the conversational agent.