Verallia confirms its commitment to eco-design with the launch of the Selective Line Balance range, combining high-end design with environmental performance
A pioneer in eco-design for glass packaging for over fifteen years, Verallia takes a new step forward with the launch of Balance, the premium eco-designed range from Selective Line. This innovation, aligned with our purpose of “Reimagining glass for a sustainable future” addresses growing demand for premium packaging that combines exceptional design with a reduced carbon footprint.
Drawing on the expertise gained from the lightweight Ecova range created in 2009 and the ultra-lightweight Verallia Air range developed in 2023, Verallia is now applying its eco-design principles to its premium Selective Line brand.
THREE LEVERS FOR OPTIMIZED IMPACT
The Selective Line Balance range is built on three eco-design levers, which can be activated individually or in combination:
- Lightweighting: premium bottles reduced by an average of 15% compared to the overall Selective Line portfolio.
- Recycled glass: colors incorporating higher proportions of recycled glass, such as the new Craft Spirits collection in amber (up to 76% external cullet in France), or the new wine bottles in dark colors, containing over 85% cullet across all European countries where we manufacture.
- Low-carbon production: select references are manufactured in the first 100% electric furnace in Cognac (France), reducing scope 1 and 2 CO2 emissions by 60%, as well as in the first hybrid furnace in Zaragoza (Spain) with approximately 50% scope 1 and 2 reduction.
A LARGE RANGE OF PREMIUM BOTTLES
With over 100 references, the Balance range combines new creations with iconic Selective Line designs. This collection will continue to expand to support Verallia’s environmental ambitions and meet the expectations of wine and spirit houses.
“The Balance range addresses the growing demand for eco-designed luxury; It showcases Selective Line’s creative expertise and Verallia’s ability to deliver premium packaging with a controlled impact, in line with our environmental commitments” explains Elena Andia, Marketing Director of Selective Line.
With Verallia Ecova, Verallia Air, and now Selective Line Balance, Verallia offers a comprehensive portfolio of eco-designed packaging solutions, tailored to every brand universe and market positioning.