15 September 2021

Art is at the heart of the new Selective Line trends for 2022

Courbevoie (France), September 15, 2021 – For ten years, Selective Line, Verallia’s high-end international brand has published a Stylebook, positioning itself as a major actor in premium glass packaging industry.

The Stylebook is the result of a long-term cooperation between Carlin Creative and Verallia’s marketing teams and design offices. “The project analyzes international sociocultural habits to translate them into decoration techniques and new bottle shapes. We aim to reimagine traditional glass standards and to inspire our clients and partners’ future creations,” explains Karim Boussabah, Verallia group’s marketing director.

These past months have shown us how essential art is, both individually and collectively. In 2022, we feel that art will take center stage in our daily lives. It is why art pervades our new Stylebook. “The challenge was to combine aesthetics with environmental concerns. We have identified two trends: ‘Pavane’ summons the art of cultivating elegance, while ‘Happening’ evokes the art of raising awareness,” explains Géraldine Bouchot, Carlin Creative’s editorial director of trends and prospector.

To acknowledge each of these trends, new standard bottle shapes are designed while Saga Décor (France) and Verallia Polska (Poland) imagined new standard bottle shapes and fresh inspirations and decoration techniques.

Catch a glimpse of the 2022 Selective Line Trends

Art is at the heart of the new Selective Line trends for 2022
15 September 2021
Download the press release